This year the ‘Fiets en Wandelbeurzen’ (Cycling & Hiking Fairs) in Utrecht, the Netherlands, crowned Kattegattleden in Sweden ‘Cycle Route of the Year’. This very prestigious award aims to stimulate governments and tourist boards to realise attractive cycle routes.
The criteria includes an attractive range of experiences along the route, nice places to stay and eat, good accessibility and offering scenic views. This is the first year a Swedish route has been among the nominees.
Dag Hultefors, Chair of the Growth Committee of the Regional Executive Board, Region Halland received the award in Utrecht. He is both happy and surprised:
– Kattegattleden, with its location by the sea, is a great success with an increasing popularity, both national and international. Our focus on international marketing is now showing results, Dag Hultefors comments. The route is a great contributor to the growth in the tourism industry as well as a nice route for the locals.
Pia Jönsson Rajgård, CEO at Tourism in Skåne agrees.
– Biking tourism is an important part of our offer. A recent target group survey shows that the cycle tourists are very pleased with their stay, and has a great potential of returning. Our international marketing together with Region Halland in for example Denmark, Norway, Germany and the Netherlands are very successful and optimises our internal resources.
Kattegattleden is the first national cycle route in Sweden. It was inaugurated in June 2015. The route is 395 km long and runs between Helsingborg and Gothenburg. Region Halland is the main partner.
For further information, please contact:
Dag Hultefors, Chair of the Growth Committee of the Regional Executive Board, Region Halland +46 767-83 53 85
Rosi Magnusson, PR Kattegattleden +46 70-918 47 82
Pia Jönsson Rajgård, CEO at Tourism in Skåne AB +46 76-887 07 30